The consumer today is not the consumer of just two years ago. As more and more people not only join, but engage actively on social media sites, they become more and more aware of marketing and sales angles.
This makes it harder to get your message to resonate with them enough to trust buying from you, vs every other offer out there.
It's a grind. Day in and day out...
...This grind wears on us salespeople emotionally, physically, spiritually and any other "ually" you want to add to this list. After time, we stop showing up like we did in the beginning.
This is due to exhaustion, being screwed over by past jobs, customer complaints and a disbelief in the product you might be currently pushing.
Most of us salespeople have had multiple jobs and have had to come face to face with the hard truths of reality and the marketplace, several times in our lives.
Each time this happens we lose a little of that spark we had when we first launched our career in sales.